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Increasing Conversion Rate with a Responsive Lloydminster Web Design

Hotline Support - Wednesday, April 15, 2015

A recent comScore report published by Smart Insights shows that the Internet population has reached a tipping point. Globally, the number of mobile users has surpassed desktop users. This comes as no surprise since the number of mobile users has more than doubled in the past 6 years compared to desktop users who only increased by around 14%.

Considering the pace at which new devices are introduced, businesses would have to maintain several versions of a website merely to provide a satisfying user experience. Such an approach is downright costly, impractical, and time-consuming, however, which is why innovators were prompted to come up with a more efficient approach: mobile responsive web design. A lot of local businesses have since sought the assistance of Lloydminster website design specialists in creating mobile-responsive websites that provide a seamless browsing experience.

A responsive website in Lloydminster, which has one of the youngest (and mobile-savvy) average population bases in Alberta, can be a one-size-fits-all solution for your business. Such a website automatically conforms to the device being used by your customer, be it desktop or mobile, Windows, Android, or Apple. Your website adapts to the layout environment through flexible images, proportion-based grids, and the tactical use of CSS media queries. Image resolution and quality are maintained, so your audience can browse it more easily.

Why shift to responsive website design? One can think of several reasons to do so. Have you experienced browsing a website through your mobile device where you have had to constantly zoom in and out simply to make out text and images? How about websites with missing or heavily pixelated photos, or those sites that take like years to load? What about annoying pop-outs and links that delay your browsing?

Try putting yourself in a mobile device user’s shoes: Would you still be inclined to continue browsing your site given its current configuration? If not, then you need the kind of mobile-friendly, responsive design that offers a better user experience and is likely to increase your conversions.

Do you maintain separate websites for different devices? How long can you keep up with the changes? If your website is compatible with only a few devices, you are clearly missing on a lot of opportunities by ignoring other devices or platforms.

Lloydminster web design experts from firms like Hotline Web Design can tweak your existing website so you only ever need to maintain a single version that caters to all site visitors regardless of the device or platform they are using. With such a feature in place, you can enjoy significant savings and better conversion rates.



The 2014 Guide to Responsive Web Design, Tree House Blog

How Responsive Web Design Works [Infographic], Hub Spot Blogs)

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